Grow in the private market and the government one.
In AI, cybersecurity, gov-tech, prop-tech, data, and software, growth runs on two engines. The private one is strategy and development, product, brand, market positioning, and the partnerships that open a category. The other is government: a major customer, a regulator, and a source of non-dilutive funding. We run both, so you're not choosing between the market in front of you and the one government controls.
The market you're in
A crowded category where positioning decides who gets noticed. A product and roadmap that have to keep pace. Investors, customers, and partners to win. This is the private-market work: strategy and development, market positioning, brand, and the strategic partnerships that open new markets.
Alongside it sits the public sector, a slow but durable buyer: long procurement cycles, registrations and certifications, non-dilutive funding through SBIR, STTR, and state programs, and regulation that's still being written. Most technology companies grow in both, and we work across the whole picture.
When to bring us in
When you're building and growing the company
- You're sharpening strategy and want a plan and financial model that hold up with investors and partners.
- Your product and roadmap need a clear read: what to build next, how to run the development cycle, and how to scale the team behind it.
- Your positioning or brand isn't landing, and you need the narrative that makes a crowded market pay attention.
- You want the strategic partnerships, integrations, and channels that open a category faster than going it alone.
- You're entering a new market and need the go-to-market strategy and the introductions to move.
When government is in the picture
- You want to sell into the public sector and need the registrations, certifications, and procurement path to do it.
- Contracts to protect and renew, and new agency opportunities to open.
- Non-dilutive funding through SBIR, STTR, or state programs you want pursued.
- Rules around AI, data, or security are still being written and you want a seat at the table.
What the work needs, and nothing it doesn't
Take the whole path or a single piece. Most companies need some of this, not all.
Strategy and development
Business and strategic planning, financial modeling, and organizational design: the plan and the capacity to execute it.
Product and development lifecycle
A read on the roadmap, what to build next, how to run the software-development cycle, and the team behind it.
Brand, positioning, and marketing
The message, brand, and content that make a crowded market pay attention.
Market strategy and go-to-market
How the product is framed and taken to the customers and segments you grow with.
Strategic partnerships
The integrators, channels, primes, and institutions that open a category and move a product into the market.
Government-market strategy and sales
The procurement path, the agencies that buy, the registrations and certifications, and the contracts to win and keep.
Non-dilutive funding
SBIR, STTR, and state programs that fund technology without dilution.
Regulatory and policy positioning
The rules still being written around AI, data, and security, and how to stay ahead of them.
Expertise across the network
When your company calls for it, seasoned operators who have built and sold technology join your team, matched to what's in front of you.
That includes sector experts across AI, cybersecurity, gov-tech, prop-tech, and data, each brought onto your team for the work at hand.
Proof
Growing and protecting a government-technology company's contracts.
A government-technology company selling permitting and licensing software to public agencies wanted to protect the contracts it held and expand them through a stretch of internal leadership, organizational, and product change. We protected and renewed the existing contracts, opened new opportunities across agencies, advised on marketing and expansion strategy through the transition, and wrote the company a comprehensive white paper for its government market.
Result: more than $10 million in contract expansion over recent years, with the core accounts held through the change.Positioning a cybersecurity and AI-governance platform for its market.
A cybersecurity company bringing a proactive vulnerability and AI-governance platform to market needed a clearer position and a way into the public sector. We advised on product positioning and go-to-market, sharpened the message that turns technical risk into the financial impact boards and budget-holders act on, and mapped the state, local, and federal market where the need is sharpest.
Result: a sharper market position and a go-to-market plan aimed at the public-sector and enterprise buyers most exposed.On performance-based fees
For private-sector sales and business development, we can structure part of our compensation around results, so our incentives line up with yours. Any work that touches public funding or government decisions stays fixed-fee and is never tied to an outcome, which keeps it clean and compliant. We draw that line clearly before any engagement begins.
Where to start
Start free
The Government Market Readiness Checklist tells you where your company stands in about 10 minutes.
Market Network Strategic Plan
Maps your company against New York's funding, incentives, procurement, and the agencies that buy: where you stand, who to engage, and the sequenced steps. Fixed fee, $1,000.
Growth Discovery Assessment
A full read on your business across the Full Value Potential Discovery wheel, with a prioritized plan to grow in the private market.
Strategic Development Retainer
Ongoing public affairs, positioning, and growth support.