Scale the brand you've built.
Whether you sell a product on the shelf or a brand built on experience and community, you want it to grow. We bring the brand and growth strategy, the retail, channel, and partnership plan, and the financial model behind it, from a founder who scaled a brand into Whole Foods and Sprouts nationwide.
Most of this is private-market growth: positioning, sales, partnerships, and operations. Where a government angle helps, a state food program, a facility incentive, land use for a venue, or a wellness or labeling rule, we know that world too.
When to bring us in
When you're growing the brand
- You want into more retailers, channels, markets, or locations and need the plan and the relationships.
- Sales, pricing, margins, or positioning need work as you scale.
- Community, narrative, or brand needs sharpening to stand out.
- You need a financial model behind a raise, a buyer conversation, or a new location.
- Getting in front of the right buyers, retail partners, and tastemakers is the bottleneck, and you want the introductions that turn into real conversations.
When operations or a government angle comes up
- Production, fulfillment, or systems can't keep up with demand.
- A venue, event, or new facility needs land use, permits, or incentives.
- A state program, institutional buyer, or procurement opening fits your brand.
- A wellness, product, or labeling claim runs into regulation you need to handle right.
What the work needs, and nothing it doesn't
Take the whole path or a single piece. Most brands need some of this, not all.
Brand and positioning
The story and identity that make a product or a lifestyle brand stand out.
Growth and channel strategy
Which retailers, channels, markets, or locations to pursue, and in what order.
Retail and distribution
The plan and the relationships to get into and grow within retail.
Community and partnerships
The audience, collaborators, and partners that carry a brand.
Sales and revenue
Sales approach, pricing, and the margins that hold up as you scale.
Financial modeling
The model behind a raise, a buyer conversation, or a new location.
Operations and scale
The production, fulfillment, and systems a growing brand runs on.
Public funding, incentives, and approvals
State food programs, facility incentives, land use for a venue, and the procurement openings that fit a brand, when the government angle helps.
Expertise across the network
When your brand calls for it, seasoned operators who have built and scaled consumer and lifestyle brands join your team, matched to what's in front of you.
Each one brought onto your team for the work at hand.
Track record
A national retail brand built and scaled into Whole Foods and Sprouts nationwide. 15+ years advising owners and founders, and Goldman Sachs 10,000 Small Businesses behind the work.
Proof
Scoping the path for a hospitality venture.
A hospitality company building resort-style properties for corporate retreats wanted to understand the land use, permitting, incentive, and workforce path before its first New York site. We mapped the services it would need across entitlements, environmental permitting, tax incentives, and workforce, and framed the first scoped engagement.
Result: a clear read on the government path and a defined place to start.Structuring growth for a wellness venture.
A wellness and emotional-technology startup needed a sales and growth structure that kept its public-sector outreach clean. We built the sales arrangement and drew the line between commissionable sales and regulated lobbying activity, so growth and compliance moved together.
Result: a growth structure that keeps sales and lobbying compliance distinct.On performance-based fees
For private-sector growth and business development, we can structure part of our compensation around results, so our incentives line up with yours. Any work that touches public funding or government decisions stays fixed-fee and is never tied to an outcome, which keeps it clean and compliant. We draw that line clearly before any engagement begins.
Where to start
Start free
The Discovery Wheel self-assessment shows where your business is strong and where it's flat, in about 10 minutes.
Growth Discovery Assessment
A full read across the seven spokes of the Discovery wheel, with a prioritized plan to grow.
Market Network Strategic Plan
If you're positioned for public funding or contracts, maps your brand against New York's programs, buyers, and the offices that decide, with the sequenced steps to take. Fixed fee, $1,000.
Strategic Development Retainer
A partner in the business week to week, on brand, retail, and growth.